Why is it advantageous to research a company prior to an interview?

Researching a company before an interview is advantageous because it enables candidates to tailor their responses and demonstrate genuine interest in the organization. When candidates are informed about the company’s mission, values, culture, and recent developments, they can connect their skills and experiences to what the company seeks in a potential employee. This knowledge allows them to ask insightful questions and provide thoughtful answers that align with the company's goals, making a positive impression on the interviewers. Moreover, it shows that the candidate is proactive and committed to being a part of the company, which can significantly enhance their chances of being hired.